PressPlay 2.0 Review , Its no secret that generating quality leads is critical to the
survival of a business. After all, it is the leads generated that turn
into new clients and revenue streams. B2B (business-to-business)
companies often use a wide variety of tactics, but according to a recent
study done by the Demand Metric Research Corporation, a majority feel
that they are not seeing the kind of results they want.
The study,
which polled 200 small to medium-sized businesses, showed that the
three most popular forms of lead generation are email marketing, event
marketing, and content marketing, used by 78%, 73%, and 67% of polled
businesses respectively. In fact, 70% of B2B companies plan on investing
in content marketing as their main lead generation strategy. These
figures are surprising, given that 90% of those businesses surveyed
stated that they are less than satisfied with the number of leads that
are being generated.
You might be asking yourself "If these
techniques are not working, what can I do to get better leads?". In
order to increase the number of leads that are being created and in many
cases, to improve their quality, B2B businesses are now looking to
outsourcing this vital aspect of their operation. Doing so allows the
business to focus on other internal processes which help to close the
deal once the leads are available. When you consider the number of
benefits that are available for outsourcing your lead generation
services, the need to do so becomes obvious. Here are a few of the top
benefits for your consideration.
PressPlay 2.0 Bonus
Outsourcing Lead Generation
Reduces Costs - When you use high-quality outsourcing services it allows
you to reduce your costs in a number of different ways. One vital way
in which it reduces costs within your operation is by reducing how much
you are spending on client acquisition. By outsourcing these services,
it allows your business to focus on closing the deal. The outsourcers
can manage, not only lead generation, but also the appointment setting
factors, which helps to free your business to focus on other areas.
Reduces
Employee Training - One of the more time intensive aspects of operating
a business and doing your lead generation in-house is training the
employees that will handle the acquisition and appointment setting
services. This is compounded by the possibility and inevitability that
those employees, who have been well-trained at your expense, are going
to move on to other companies. Through outsourcing, your company can
eliminate the need to train those employees. In turn, this improves the
ROI of your business by reducing your costs in several different ways.
Quality
Leads - In some cases, handling the lead generation services in-house
will result in low quality leads. This can have a negative impact on
your business. By hiring a high quality lead generation service, it can
help to improve the quality of your leads substantially. PressPlay 2.0 That is due to
the fact that you will be outsourcing to a service that is solely
focused on the acquisition of quality leads.
According to a recent
study done by AAyuja, Inc., 70% of all businesses that require leads
say that getting quality leads is their biggest challenge. Outsourcing
lead generation services can improve your results by as much as 43%.
When you take advantage of these services within your own business, you
can enjoy the benefits and watch your business grow as a result of your
decision.
